Last August, Joshua Sigel held a “groundbreaking” event at what he said would be the future home of Sho Restaurant, located atop Salesforce Park in San Francisco. He told the gathered media that construction of the proposed Japanese fine dining restaurant would begin in less than two months, once some permitting issues were resolved, with a targeted opening date of September or October of 2023.
Sigel maintained that he’d soon be offering 3,275 Sho Club NFT (non-fungible token) memberships — first via a private sale, then a larger public sale in late September — which would serve as the backbone of Sho Restaurant’s clientele. (Sigel is the CEO of Sho Group, which encapsulates Sho Restaurant and Sho Club.) There were to be 2,878 “Earth” NFT memberships, priced at $7,500 each; 377 “Water” NFT memberships, priced at $15,000 each; and 20 “Fire” NFT memberships; priced at $300,000 each. The NFTs are basically membership cards for the restaurant, spruced up with Web3 jargon.